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The Impact of Advertising Appeals on Purchase ... - Sciedu Press
14 Jun 2018 ... Jianxin, 2017), the purpose of this study is to explore how advertising appeal affects purchasing intention under the social media environment ...
The Impact of Advertising Appeals on Purchase ... - Sciedu Press - Related Documents

The Impact of Advertising Appeals on Purchase ... - Sciedu Press
14 Jun 2018 ... Jianxin, 2017), the purpose of this study is to explore how advertising appeal affects purchasing intention under the social media environment ...

The impact of advertising appeals and advertising spokespersons ...
23 Sep 2011 ... emotional appeal in their advertising in an attempt to influence consumer behavior (Chu, 1996). By rational advertising appeal, the product can ...

The Impact of Tax Planning in Industrial Public Joint ... - Sciedu Press
28 Feb 2017 ... Companies adopt tax planning process as a legitimate process for reducing the tax and facilitating the process of paying it. 7.2 Definition of the ...

2278-6236 impact of advertising on purchase of two-wheeler
Major players in the 2- wheeler industry are Hero Honda Motors Ltd (HHML), Bajaj Auto Ltd (Bajaj Auto) and TVS. Motor Company Ltd (TVS). The other key players ...

The Impact of Advertising and Sales Promotion on Initial Purchase ...
25 Sep 2014 ... The finding reveals that advertisement and sales promotions played a role in ... Note that this is not a reason for buying or a unique selling.

Layoffs, Coping, and Commitment: Impact of Layoffs ... - Sciedu Press
4 May 2014 ... Strategies for Successful Organizational Downsizing. Human Resource Management, 33(2),. 189-211. http://dx.doi.org/10.1002/hrm.3930330204 ...

The Effect of Advertising using Advertising Appeals, Pictures and ...
Rational appeal strategies in advertising are a kind of penetrative strategy that use logical thinking and benefits as an appeal in an attempt to influence the.

What to Say When: Advertising Appeals in Evolving Markets - jstor
Emotion-based appeals and posi- tively framed messages are more effective in older markets than in new markets. What to Say When: Advertising Appeals in.

Influence of Advertising Appeals and Personality on ... - hrmars
Different types of appeals in adverts can be seen in the media today. Kotler (1997) pointed out in his study that advertising appeal is the theme of advertisement.

Different Impacts of Advertising Appeals on ... - SAGE Journals
Our study shows that both advertising appeals (rational and emotional) have a positive effect on advertising attitude and purchase intention. Whereas for low.

Advertising Appeals - Taylor & Francis Online
Advertising Appeals. The advertising appeal sits at the heart of advertising creative to connect the brand to consumer wants and needs. The appeal is the sticky ...

Influence of Advertising Appeals and Personality on Telecoms ...
Snob appeal: This appeal is directed towards creating feelings of desire or envy for product that are termed top of the line or that have considerable qualities of ...

a study of effectiveness of sex appeals in indian advertising ...
(eg:- Liril soap) will be more effective in ... Ba ja j-Luminaries-Atlas-^viirnof f- Aramusk soap). For females ... and soaps representing Fantasy, Inappropriate and.

Mergers and Acquisitions - Sciedu Press
7 Mar 2016 ... This paper focused on merger and acquisition in Nigerian business environment. Its specific objectives ... The major types of acquisitions are:.

The Importance of Metacommunication in ... - Sciedu Press
3 May 2013 ... The prefix “meta-” can have different meanings, but in relation to the metacommunication concept, it is usually defined as “communication as ...

The Dimensions of Marketing Mix - Sciedu Press
12 Jan 2015 ... This paper discusses the 4 'P's of marketing mix, which comprise: product, price, place and promotion, and the connection with integrated ...

Personality and Advertising Appeals - St. Cloud State Repository
Personality and Advertising Appeals: A New Look on the Utility of Need for Cognition by. Jason Chew Kit Tham. A Thesis. Submitted to the Graduate Faculty of.

Cultural reflection of advertising appeals: a content analysis of ...
In this study, cultural content in TV commercials primarily focused on advertising appeals which are embedded with cultural values. Values are shared beliefs or ...

Advertising appeals in magazine : a framing study - SJSU ...
The various elements of these appeals relate to the overall concept of the ad and the advertising appeal itself, thus creating a frame for the advertisement and the.

Advertising Message Appeals - Wiley Online Library
An advertising message appeal is the connection between the emotion or logic of the advertise- ment and the consumer's response to the ad. (Wells, Moriarty ...

Deterioration in Teachers' Performance: Causes and ... - Sciedu Press
Gordon College of Education ... Keywords: Professional development, Poor performance, Teachers, Mentoring, Principals ... not only do not provide the expected results, but their negative behavior may distract others from doing their work and ... Therefore, all the principals were reminded in a letter about their professional.

A Reconceptualization of Brand Image - Sciedu Press
22 Jun 2014 ... Brand image is the sum total of impressions the consumer receives from many sources. Dichter, 1985. Brand image is the configuration of the ...

The Importance of Compensation and Benefits on ... - Sciedu Press
5 Jan 2015 ... The notion of “employer attractiveness” is a closely related concept to “employer ... be explained by “progressively more heated and global talent wars” (p. ... building etc (3) functional attributes such as content of work, training, ...

A Comparison of Leadership Theories in an ... - Sciedu Press
9 Jul 2017 ... Situational Leadership Theory, (2) Path-Goal Leadership Theory, ... been developed on an ad-hoc without any presentation of clear logic or ...

WACC Calculations in Practice - Sciedu Press
17 Apr 2013 ... The weighted average cost of capital (WACC) is a discount rate used in ... As argued so far, the Practitioner WACC has two important problems.

Significance of Strategic Management in the ... - Sciedu Press
17 Aug 2018 ... business development in the international business. Therefore, the present study has discussed the significance of strategic management in ...

Business Environmental Factors - Sciedu Press
23 Sep 2013 ... To Carrasco (2007) in Oginni. (2012) environment has been seen as the totality of the factors that affect, influence, or determine the operations or.

The Effect of ADR & GDR Listing on Shareholder's ... - Sciedu Press
27 Mar 2018 ... The popular vehicles used for cross listing American Depository Receipts (ADRs) and Global Depository Receipts (GDRs). This integration of the ...

The Relationship between Predicting Personality ... - Sciedu Press
22 Jun 2018 ... Face Types. The source of the figure and information from (https://socialmettle.com/face-reading-techniques). Figure 4. Face Shapes. 1- Round ...

Administrative workplaces in healthcare: Designing ... - Sciedu Press
6 May 2016 ... Journal of Hospital Administration. 2016, Vol. 5, No. ... Although healthcare focuses on detailed functional ... The role of “the Office” has become ...

Perception: A Guide for Managers and Leaders - Sciedu Press
In organizations, perceptions of leaders, managers and employees shape the ... to manage perceptions in the process of handling people and organizational issues ... behavior, define perception as the complex process by which people select ...

The System of Management Accounting Information ... - Sciedu Press
20 Nov 2017 ... as cost accounting and product costing; sales accounting and business results; analyze the relationship between cost, volume and profit; select ...

Management Accounting in Pricing Decisions for ... - Sciedu Press
7 Sep 2018 ... Pricing decisions for real estate are often strategic decisions, which play an ... the enterprise, and the product cost; and the external factors including market ... Data processing and analysis: To summarize the survey forms, the ...

A comparison of degree and diploma nursing ... - Sciedu Press
20 Mar 2017 ... The research question for this study was: What are the similarities and differences in the level of students' confidence of patient safety between ...

Buddhism and Buddhist Business Practices - Sciedu Press
8 Mar 2019 ... embedded in the norms and customs of society in many countries, it is ... continued spreading his teachings throughout northern India for about 45 years. ... The influence of Buddhism throughout Thailand is pervasive.

Nursing management and leadership approaches ... - Sciedu Press
8 Apr 2018 ... Conclusions: Nurse-managers may choose to distance or influence nurses; influence can be achieved through not only a combination of ...